Diploma of Marketing and Communication

BSB52415 CRICOS 097964A
DURATION

6 terms- Each term includes 6 weeks of study plus 2 weeks holidays

LOCATION

Sydney City, Darwin & Melbourne

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams. 

Potential Career Opportunities

  • Sales Manager
  • Marketing Coordinator
  • Marketing Team Leader
  • International Marketing Coordinator (Education)
  • Executive Assistant

Course Units

Units
1

BSBMKG507 - Interpret market trends and developments

This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies. This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance and to interpret new and emerging trends when forecasting future business needs. 

BSBMKG523 - Design and develop an integrated marketing communication plan

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation. 

2

BSBPMG522 - Undertake project work

This unit describes the skills and knowledge required to undertake a straightforward project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. This unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project. 

BSBADV507 - Develop a media plan

This unit describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule. It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.  

3

BSBCRT501 - Originate and develop concepts

This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.  It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products.  

BSBIPR501 - Manage intellectual property to protect and grow business

This unit describes the performance outcomes, skills and knowledge required to protect, secure and effectively use intangible assets of value to an organisation. It focuses on establishing and maintaining systems to protect and exploit an organisation’s intellectual property to ensure business growth. It applies to managers or coordinators who take an active role in recognising, securing and commercialising intangible assets which contribute to the organisation’s profitability, productivity, product or service delivery and market leadership.  

4

BSBMKG501 - Identify and evaluate marketing opportunities

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation. 

BSBMKG515 - Conduct a marketing audit

This unit describes the skills and knowledge required to prepare and manage a marketing audit, with reference to an organisation’s marketing plan. It applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and management auditing process. In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for work of other staff. 

5

BSBMKG510 - Plan e-marketing communications

This unit describes the skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing to support marketing objectives. It applies to managers working in advertising, public relations, marketing or promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives. 

BSBMKG522 - Plan measurement of marketing effectiveness

This unit describes the skills and knowledge required to identify, plan and promote a strategy to measure effectiveness of marketing activities using a range of marketing metrics. It applies to individuals working in a marketing operations or supervisory role within a marketing team responsible for using and reporting measurements of marketing effectiveness. They may work in small, medium or large enterprises and in a variety of industries. 

6

BSBMKG502 - Establish and adjust the marketing mix

This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.  It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified. 

BSBMKG509 - Implement and monitor direct marketing activities

This unit describes the skills and knowledge required to implement, monitor and evaluate effectiveness of direct marketing activities in accordance with an organisation’s marketing plan. This unit applies to individuals working in marketing management roles who are responsible for managing a team to implement direct marketing activities for a product or service. They may work in small, medium or large enterprises and across a variety of industries. 

1

BSBMKG507 - Interpret market trends and developments

This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies. This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance and to interpret new and emerging trends when forecasting future business needs. 

BSBMKG523 - Design and develop an integrated marketing communication plan

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation. 

2

BSBPMG522 - Undertake project work

This unit describes the skills and knowledge required to undertake a straightforward project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. This unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project. 

BSBADV507 - Develop a media plan

This unit describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule. It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.  

3

BSBCRT501 - Originate and develop concepts

This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.  It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products.  

BSBIPR501 - Manage intellectual property to protect and grow business

This unit describes the performance outcomes, skills and knowledge required to protect, secure and effectively use intangible assets of value to an organisation. It focuses on establishing and maintaining systems to protect and exploit an organisation’s intellectual property to ensure business growth. It applies to managers or coordinators who take an active role in recognising, securing and commercialising intangible assets which contribute to the organisation’s profitability, productivity, product or service delivery and market leadership.  

4

BSBMKG501 - Identify and evaluate marketing opportunities

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation. 

BSBMKG515 - Conduct a marketing audit

This unit describes the skills and knowledge required to prepare and manage a marketing audit, with reference to an organisation’s marketing plan. It applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and management auditing process. In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for work of other staff. 

5

BSBMKG510 - Plan e-marketing communications

This unit describes the skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing to support marketing objectives. It applies to managers working in advertising, public relations, marketing or promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives. 

BSBMKG522 - Plan measurement of marketing effectiveness

This unit describes the skills and knowledge required to identify, plan and promote a strategy to measure effectiveness of marketing activities using a range of marketing metrics. It applies to individuals working in a marketing operations or supervisory role within a marketing team responsible for using and reporting measurements of marketing effectiveness. They may work in small, medium or large enterprises and in a variety of industries. 

6

BSBMKG502 - Establish and adjust the marketing mix

This unit describes the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.  It applies to individuals in marketing management roles who are responsible for developing marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities are identified. 

BSBMKG509 - Implement and monitor direct marketing activities

This unit describes the skills and knowledge required to implement, monitor and evaluate effectiveness of direct marketing activities in accordance with an organisation’s marketing plan. This unit applies to individuals working in marketing management roles who are responsible for managing a team to implement direct marketing activities for a product or service. They may work in small, medium or large enterprises and across a variety of industries. 

Study Mode

Face to Face, on campus

Full Time

 

Entry Requirements

  • 18 years of age or over 
  • Year 12 or equivalent literacy and numeracy levels. 

And 

  • General English at Upper Intermediate level or IELTS (or equivalent) proficiency level of 5.5 (with no less than 5.0 in any band) is required for international students. 

And 

  • Completed all core units in BSB42415 Certificate IV in Marketing and Communication. 

Start Dates

Sydney City & Darwin
20182019
10 Sep 2018
05 Nov 2018
29 Jan 2019
25 March 2019
20 May 2019
15 July 2019

Course Fees

Tuition fee: AUD$1,250.00 per term
Materials fee: AUD$100 (1st term only)
Enrolment fee: AUD$200

Further Studies

Further your studies with the  Advanced Diploma of Marketing and Communication (BSB61315) CRICOS Code: 097965M

For more information visit our FAQs

BSB52415 CRICOS 097964A

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