Certificate IV in Marketing and Communication

BSB42415 CRICOS 097963B
DURATION

6 terms - Each term includes 6 weeks of study plus 2 weeks holidays

LOCATION

Sydney City, Bondi, Darwin & Melbourne

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners. 

Potential Career Opportunities

  • Direct Marketing Officer
  • Assistant Account Manager in advertising
  • Sales Administrator
  • Media Assistant
  • Marketing Coordinator

Course Units

Units
1

BSBCMM401 - Make a presentation- ELEC

This unit covers the skills and knowledge required to prepare, deliver and review a presentation to a target audience. 

 

BSBCRT401 - Articulate, present and debate ideas - ELEC

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion. 

2

BSBMGT407 - Apply digital solutions to work processes

This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice. It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments. 

BSBMKG417 - Apply marketing communication across a convergent industry

This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry. It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes. 

3

BSBMKG418 - Develop and apply knowledge of marketing

This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment. It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others. 

 

BSBMKG419 - Analyse consumer behaviour

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs. It applies to individuals who need to analyse consumer behaviour to examine factors that impact decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour, and make recommendations on marketing strategies to increase consumption of the product or service being marketed. 

 

4

BSBMKG408 - Conduct market research

This unit describes the skills and knowledge required to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings. It applies to individuals who undertake data and information gathering and analysis as a major part of their role and are required to conduct market research. 

 

 

 

BSBCUS401 - Coordinate implementation of customer service strategies

This unit describes the skills and knowledge required to advise, carry out and evaluate customer service strategies.  It applies to individuals who have well developed skills and a broad knowledge of customer service strategies for addressing customer needs and problems, and who may provide guidance or delegate work related tasks to others. 

 

5

BSBRES401 - Analyse and present research information

This unit describes the skills and knowledge required to gather, organise, analyse and present workplace information using available systems. This includes identifying research requirements and sources of information, applying information to a set of facts, evaluating the quality of the information, and preparing and producing reports. It applies to individuals who are required to apply their broad knowledge of the work environment to analysis and research tasks, evaluate information from a variety of sources and apply solutions to a range of unpredictable problems.

 

BSBFIA402 - Report on financial activity

This unit describes the skills and knowledge required to report financial activity for business both in response to client requests and to meet statutory requirements such as the completion of financial reports. This unit applies to individuals with a broad knowledge of financial activities who contribute financial skills and knowledge to address reporting requirements of clients and legal authorities. They may have responsibility to provide guidance or to delegate aspects of these tasks to others. 

6

BSBMKG413 - Promote products and services

This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services. It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others. 

 

BSBIPR403 - Protect and use brands and business identity

This unit describes the skills and knowledge required to protect and use brands and other business identities as trademarks. It covers identifying the need for trademark protection, lodging a successful application, monitoring and protecting the trademark, and using the trademark commercially. It applies to individuals who are involved in work with marketable applications across a variety of work environments. 

 

1

BSBCMM401 - Make a presentation- ELEC

This unit covers the skills and knowledge required to prepare, deliver and review a presentation to a target audience. 

 

BSBCRT401 - Articulate, present and debate ideas - ELEC

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion. 

2

BSBMGT407 - Apply digital solutions to work processes

This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice. It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments. 

BSBMKG417 - Apply marketing communication across a convergent industry

This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry. It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes. 

3

BSBMKG418 - Develop and apply knowledge of marketing

This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment. It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others. 

 

BSBMKG419 - Analyse consumer behaviour

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs. It applies to individuals who need to analyse consumer behaviour to examine factors that impact decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour, and make recommendations on marketing strategies to increase consumption of the product or service being marketed. 

 

4

BSBMKG408 - Conduct market research

This unit describes the skills and knowledge required to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings. It applies to individuals who undertake data and information gathering and analysis as a major part of their role and are required to conduct market research. 

 

 

 

BSBCUS401 - Coordinate implementation of customer service strategies

This unit describes the skills and knowledge required to advise, carry out and evaluate customer service strategies.  It applies to individuals who have well developed skills and a broad knowledge of customer service strategies for addressing customer needs and problems, and who may provide guidance or delegate work related tasks to others. 

 

5

BSBRES401 - Analyse and present research information

This unit describes the skills and knowledge required to gather, organise, analyse and present workplace information using available systems. This includes identifying research requirements and sources of information, applying information to a set of facts, evaluating the quality of the information, and preparing and producing reports. It applies to individuals who are required to apply their broad knowledge of the work environment to analysis and research tasks, evaluate information from a variety of sources and apply solutions to a range of unpredictable problems.

 

BSBFIA402 - Report on financial activity

This unit describes the skills and knowledge required to report financial activity for business both in response to client requests and to meet statutory requirements such as the completion of financial reports. This unit applies to individuals with a broad knowledge of financial activities who contribute financial skills and knowledge to address reporting requirements of clients and legal authorities. They may have responsibility to provide guidance or to delegate aspects of these tasks to others. 

6

BSBMKG413 - Promote products and services

This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services. It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others. 

 

BSBIPR403 - Protect and use brands and business identity

This unit describes the skills and knowledge required to protect and use brands and other business identities as trademarks. It covers identifying the need for trademark protection, lodging a successful application, monitoring and protecting the trademark, and using the trademark commercially. It applies to individuals who are involved in work with marketable applications across a variety of work environments. 

 

Study Mode

  • Face to Face on campus
  • Full Time

Entry Requirements

  • 18 years of age or over 
  • Year 12 certificate or equivalent literacy and numeracy levels 

And: 

  • Successful completion of 12 weeks of General English at Upper Intermediate level or IELTS equivalent proficiency level of 5.5. with no less than 5.0 in any band 

Start Dates

Sydney City & Darwin
20182019
10 Sep 2018
05 Nov 2018
29 Jan 2019
25 March 2019
20 May 2019
15 July 2019

Course Fees

Tuition fee: AUD$1,250.00 per term
Materials fee: AUD$100 (1st term only)
Enrolment fee: AUD$200

Further Studies

Further your studies with the Diploma of Marketing and communication (BSB52415)  CRICOS Code: 097964A   

 

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BSB42415 CRICOS 097963B

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